1. What is your beauty philosophy?
Balance. Proportion. Beauty. My beauty philosophy is to enhance and balance a woman's features to bring them into harmony. That's why I created my Golden Ratio™ technique and my Beauty Blueprint, which use eyebrows as the starting point for beauty. They add balance, symmetry, and proportion through the use of perfect brow shaping and application of color makeup to the entire face. Through my techniques, every woman can achieve her individual, ideal beauty.
2. What are the most common brow mistakes that women make?
There are three major mistakes. The first is creating the wrong shape for your face by either creating a brow that over or under-arched. Using my patented stencils combats this, creating a perfect brow shape every time.
The second issue is over-tweezing. Many women tweeze their brows thinner and thinner, fearing overly full or thick brow hair. The truth is that a fuller brow makes you look more youthful, and I help clients rehab their brows everyday with Brow Enhancing Serum Advanced and Brow Powder Duo.
The last mistake is brows that don't match your hair color. Everyday in my salon, I see brows that are either far too light or far too dark for the woman's hair color. I usually recommend that brows be about a shade darker than your hair color to create balance and definition in your face. This is especially important for women with very light hair, as having brows that either match exactly, or are too dark will not be flattering.
The quickest and easiest way to change your brow color is with my Tinted Brow Gel. Its available in five shades, and instantly adds the perfect amount of temporary tint to color correct brows.
3. How can women maintain their brow shape at home?
The easiest way for a woman to maintain her proper brow shape at home is with my Brow Kit. It contains everything you need to create and maintain your brows at home, in between regular salon appointments. The Brow Kit contains my patented Stencils, Precision Tweezers, Brow Powder Duo, Clear Brow Gel, and easy instructions to create your ideal brow at home.
4. Can you share some makeup tips with us?
The most important make up tips refer to easy, effortless beauty. Perfect brows, enhanced eyes, and bold lips are the guaranteed ways to balanced, effortless beauty. With the correct brow shape, your entire face looks lifted, more youthful, and perfectly in proportion. Eyebrows serve as the perfect frame for the rest of your face. Finish your look with shimmering neutrals on your lids and a pop of sheer lip gloss for a fresh, natural look every day.
5. If you had to choose just one product for your brows, what would it be?
Clear Bow Gel. It's the easiest and fastest way to set and define your brows all day. Even without applying any brow color, Clear Brow Gel creates an instantly defined and polished-looking brow to pull any look together. I couldn't live without it.
6. How did you develop your Golden Ratio™ technique?
I developed my Golden Ratio™ technique through years of studying the human body, and how its proportions were replicated in art and nature. Growing up in Romania, I worked as an apprentice in my parents' tailoring shop. This allowed me to see the importance of form, balance, and proportion on the human body from an early age. As I studied art and architecture in my college career, I learned of the golden ratio and how it repeated over and over in the great masterpieces of both man and mother-nature. I took these proportions and I applied them to the face, realizing brows are the first point in creating balance and proportion. That is how the Golden Ratio™ technique was born, allowing for the inherent balance of the golden ratio to bring the proportions and features of the human face into more perfect harmony.
7. What is Illumin8?
Illumin8 is a line of color cosmetics I created to help beautify the skin from the inside out. All of my Illumin8 color cosmetics include my exclusive Youthful Synergy Complex™, which is designed to illuminate, firm, and smooth the appearance of fine lines, wrinkles, and crows feet. It really is the best of both worlds: beautiful color and outstanding skincare in one beautiful step.
Youthful Synergy Complex™ contains a blend of nourishing Macadamia Nut Oil, Sea Whip Extract, Brown Algae, and Diamond Core powder to bring out your most beautiful skin.
8. Why are good tweezers so important?
Good tweezers are important for precisely shaping your brows. If the quality of your tweezers is poor, or they are misaligned or calibrated improperly, they will not be able to pull the hair at the root. Your brows will grow in more quickly and will look far less polished. This is also an issue with "pain-free" tweezers. These instruments actually sheer the hair, instead of plucking it. While it may hurt a little less in the moment, your brows grow in thicker and faster than with a pair of premium, calibrated tweezers with a slanted tip.
My Precision Tweezers are handcrafted and calibrated in Italy from the finest stainless steel. They are the only tweezers I will use on my celebrity clientele, and are the most requested item from my makeup bag on personal visits.
9. What is the easiest way to achieve a more youthful appearance?
The easiest and fastest method to achieve a more youthful appearance is definitely the perfect brow. Most people do not realize it, but the human eye constantly seeks out balance and symmetry when assessing beauty. Having properly shaped eyebrows add this balance to the face. A fuller, symmetrical brow will instantly lift the face and add a more youthful appearance to your entire aesthetic.
The easiest way to achieve perfectly balanced brows for your individual face shape is my patented Stencils. They allow for a custom brow for everyone, and are easy to use everyday with my Brow Powder Duo.