FOUNDER

Anastasia Soare is widely referred to as The Definitive Brow and Eye Expert and the Beauty Innovator for good reason. Over the course of her dynamic career, Anastasia has achieved iconic status in the beauty industry. Developing her own unique method of shaping the eyebrows and enhancing the eye area, Anastasia has cultivated an extensive following in her Beverly HIlls and Brentwood salons, including an impressive roster of celebrity clientele that includes: Oprah Winfrey, Madonna, Jennifer Lopez, Naomi Campbell, Jada Pinkett Smith, Penelope Cruz, Sharon Stone, and others. Anastasia has been featured in top publications such as Vogue, W. Town & Country, Elle, InStyle, Allure, Entertainment Weekly, Newsweek, People, and Los Angeles Magazine.

Anastasia has been a lover of design, art, and proportion her entire life. Growing up in the culturally rich seaport of Constanta, Romania, she was exposed to the classic styles of Greek, Roman, and Byzantine architecture from an early age. Working as an apprentice in her family's tailoring shop, Anastasia learned about the importance of proportion as it related to beauty and the human form. This apprenticeship propelled her forward into the study of engineering, architecture, and drawing in college where she eventually learned of the Golden Ratio, and how it applied to nature and the human form. Focusing her interests on the world of beauty, Anastasia trained professionally as an esthetician before moving herself and her family to Los Angeles.

Anastasia quickly became well known in several prestigious salons in Beverly Hills. While developing a growing client base, Anastasia began to craft her own unique method of shaping eyebrows, different than any other technique in the field. This method, named the Golden Ratio, became well known for its transformative powers in enhancing the entire brow and eye area. Expanding on this ever-growing buzz, Anastasia opened her first salon on Bedford Drive in Beverly Hills, aptly named Anastasia Beverly Hills, in 1997. The successful launch of this salon led to the opening of her second full-service salon in Brentwood, CA in 2010.

Anastasia has also extended her reach with Anastasia Brow Studios at select Nordstrom, Sephora, and international locations. The creation of her exclusive brow, skincare and Youthful Synergy™ color products have solidified her role as an icon in the beauty industry, and are also sold in Sephora, Nordstrom, Ulta, and select international retailers.

A highly regarded expert in the field, Anastasia Soare has dedicated her lifetime to the pursuit of balanced, natural beauty through the use of innovative ingredients and techniques. Never one to close the book, she has created a veritable "Beauty Blueprint" and will continue to develop products that combine the beauty and proportion of Anastasia with the science of skincare.

Soare